Sponsorships
We believe the values that drive success in the ring are the same values that drive success in business preparation, discipline, and the courage to back yourself when it matters most. That's why we choose to invest directly in South African boxing talent, not as a sponsorship exercise, but as a genuine extension of how we work with our own people and clients every day.
Together We Make It Happen
We are proud to support South African boxing professionals at different stages of their careers.
Boxing demands preparation, focus, accountability and the support of a strong team. These qualities reflect how we approach our own relationships: working alongside people, supporting their ambitions and recognising the effort required to achieve meaningful results.
Our partnerships bring together established champions, emerging professionals and respected figures who continue to contribute to South African boxing.
Meet Our Boxing Partners
Ricardo "Magic Man" Malajika
Two-weight IBO World ChampionRicardo is one of South Africa's leading professional boxers, having achieved world-title success in both the flyweight and super flyweight divisions.
His focus, technical ability and ambition continue to drive his professional career. We are proud to support Ricardo as he pursues new opportunities and continues to represent South African boxing on the world stage.
Charlton "Baby Pain" Malajika
WBA Pan African Title Winner & IBO Youth Bantamweight ChampionCharlton is an emerging force in South African boxing, having secured both the WBA Pan African and IBO Youth Bantamweight titles.
His progress reflects the preparation, determination and consistent effort required to build a professional career. We are proud to support Charlton as he pursues further championship opportunities and continues to establish his place in the sport.
Ethan "The Villain" Peters
Professional HeavyweightEthan is an emerging South African heavyweight building experience and momentum in the early stages of his professional career.
His willingness to learn, prepare and take on new challenges reflects the determination needed to progress in boxing. We are proud to stand behind Ethan as he works towards future milestones.
Meet Our Brand Ambassador
Brian Mitchell
International Boxing Hall of Fame Inductee · Former WBA & IBF World Junior Lightweight ChampionBrian Mitchell is one of South Africa's most accomplished boxing champions. During his WBA world title reign from 1986 to 1991, he completed 12 consecutive successful defences—all outside South Africa—setting a world record in the junior lightweight division. He later defeated Tony Lopez to win the IBF World Junior Lightweight title.
Brian retired with a professional record of 45 wins, one loss and three draws. Having avenged his only defeat and each of his draws, he ended his career having defeated every opponent he faced.
In 2009, he became the first South African boxer to be inducted into the International Boxing Hall of Fame, confirming his place among the most respected figures in international boxing.
As our Brand Ambassador, Brian brings exceptional experience, credibility and a lasting connection to South African boxing. We are honoured to have a sporting figure of his calibre representing our brand.
